Manajemen Pelayanan Kaum Muda

Efektivitas Penggunaan TikTok dalam Pelayanan Kaum Muda di HKBP Petra Pematangsiantar

Abstract

This article examines the effectiveness of utilizing TikTok in youth ministry at HKBP Petra, Pematangsiantar. TikTok, as a widely popular social media platform, holds significant potential for engaging younger generations through creative content. However, its implementation at HKBP Petra faces several challenges, including a lack of creativity in content creation, insufficient budget allocation, and inadequate oversight and guidance from leaders and supervisors. The uploaded content tends to be monotonous, inconsistent, and less relevant to the current lives of young people. This study employs a qualitative approach, incorporating interviews and literature reviews, to provide a comprehensive understanding of this phenomenon. The findings indicate that TikTok-based youth ministry has not yet effectively addressed the spiritual needs of young people. Recommendations include forming a creative team, enhancing collaboration among managers, allocating sufficient funds, and producing content that is both relevant and innovative. With proper management, TikTok has the potential to become an effective tool for conveying spiritual messages, fostering youth engagement, and strengthening the church community in the digital age.